Modeling Terms

• ADVERTISING AGENCY

creates advertising campaigns for clients, selects models.

• ART DIRECTOR

artist who creates layout for ads, illustrates model's poses.

• BLOCKING

the actual physical movements by actors in any scene.

• BLOW­UP

enlargement photo from a negative or slide.

• BOOKER

person at agency who sets appointments for models.

• BOOK OUT

when you tell your agency that you are unavailable to work for certain day(s).

• BUYOUT

advance payment for future use of a print ad or a commercial for a specific period of time.

• CASTING

choosing models/actors for a specific job

• CATALOGUE MODELING

posing for mail order items for major retailers.

• CATTLE CALL

several agencies send many models of the same general type to a casting session.

• COMMENTARY

script used to describe clothes for a fashion show.

• COMMERCIAL

promotional advertisement on TV, radio or other media.

• COMMISSION

a percentage of model's fee required as payment to agency.

• COMPOSITE CARD

card with 3­5 photos of model and their details to promote and distribute to prospective clients.

• CREATIVE DIRECTOR

ad agency employee who determines the model type.

• FADS

an overdone fashion; passing craze.

• FASHION COORDINATOR

puts fashion shows outfits together in retail stores.

• FIT MODELING

modelling the original sample garment to test for sizing ­ clients chose a model whose measurements match the sample size exactly.

• FORMAL FASHION SHOW, RUNWAY SHOW

invited audience, stage, music; models walk down runway to show designer clothing.

• FREELANCE

modelling for many clients without agency representation.

• FULL­:LENGTH SHOT

head to toe photograph.

• HEADSHEET

agency sheet, poster, or book of models they represent that goes to prospective clients.

• HIGH FASHION

extreme, chic, sophisticated model type.

• ILLUSTRATION MODEL

poses for artists.

• INFORMAL FASHION SHOW

in stores or restaurants, walk around, no runway

• LINE­UP

Position of model and garment in a fashion show.

• LOCATION

assignment site outside the studio.

• MARKET WEEK

4­6 times per year when seasonal clothing lines are shown to buyers.

• MODEL BAG

a large tote in which you carry all your makeup and working essentials.

• MODEL RELEASE

contract in which the model gives permission to use the photo as the client specifies.

• MODEL AGENCY

represents model for employment and receives a percentage of the bookings.

• MONOLOGUE

a scene performed by one person for a client, that reflects a particular mood and demonstrates your acting talent.

• OPEN CALL

casting when the client sees all models suitable for the type requested.

• PORTFOLIO

casebook which show the model at his/her photogenic best and samples of their work (tearsheets).

• PRINTWORK

photography taken for catalogue and mail order, books, brochures, ads for magazines or newspapers, magazine covers, commercial photography for household products, business products and services, glamour products.

• PROOF

intermediate stage of photo development from which you can chose best poses.

• PUBLIC RELATIONS

creating an image of a product or service in the eyes of the public, mainly through newspaper articles.

• RESIDUALS

additional money paid when a piece runs in repeat.

• ROUNDS

calling on prospective clients for photography and television.

• RUNWAY

a narrow raised platform on which the model shows the clothing.

• SCOUT

to look for prospective models from other, smaller agencies, other locations.

• SHOWROOM WORK

manufacturer's showcase of a clothing line to buyers using live models ­ when the seasonal clothing designs are being shown.

• SLATE

to state your name on camera before your commercial audition.

• SPEC SHOT

photographer's idea of a comp, which he/she hopes to sell to the client.

• SPOKESPERSON

model chosen to explain the features of a product/service.

• STATS

Statistical information of a model, including measurements, size, height, etc

• STOCK PHOTOGRAPHER

one whose work is not for a specific client or job, but whose photos get listed in a general catalogue by number for any client to select.

• STORYBOARD

artwork that shows each scene of a commercial.

• STROBE

light unit used by a photographer.

• TESTIMONIAL

celebrity declaration to the value of a product/service; improvisational endorsement of a product or service that the actor has officially tested, used and approved.

• TEST SHOTS; TEST PHOTOGRAPHY

free or low cost photos used to build a beginning portfolio 3/4.

• SHOTS

photo from head to mid thigh.

• TRADE SHOWS

industry promotional display of products/services usually in a hotel or convention centre.

• TRANSPARENCIES

the slide forms of a photograph.

• TRUNK SHOW

informal modeling of one specific designer line, usually in a store or small boutique.

• USAGE

additional fees for higher exposure, like a billboard or national use.

• WEATHER PERMIT

a location job that is dependent on fair weather, may be cancelled the day before or that morning.